Core values: through professional only and innovative learning, with accurate efficiency to solve problems for customers, meet and exceed the customer's experience needs, while creating value for customers, to achieve the value of employees, enterprises and society, so as to create more value for society.
Core idea: to serve customers and make customers satisfied is fundamental to our success. Gather the people who realize the common ambition and grow together with the enterprise.
Basic ideas: honesty-based, professional persistence, excellence, pione ering and innovation, quality service, win-win cooperation.
Enterprise spirit: quality wins customers, reputation creates benefits.
Enterprise style: quick response, pragmatic and efficient.